Minister for Information, Kojo Oppong Nkrumah has underscored the need for advertisers to keep abreast with the trends in digital advertising and leverage same for their businesses.
He made this statement whilst speaking at the 15th Gong Gong Awards, held over the weekend in Accra.
The annual award, which seeks to celebrate outstanding performance and leadership in the advertising space within a year of review, was graced by many great personalities in the advertising industry.
The Minister encouraged advertising practitioners to adopt and leverage new technology to advance their work and services they deliver to their clients.
‘‘We encourage advertising practitioners to invest in digital technology to promote their business, ‘’he remarked.
He equally hinted of efforts by Parliament to approve the Advertising Council Ghana, which is expected to equip the Association with the requisite mandate and legislation to effectively and properly safeguard advertising standards and practice in the country.
Once passed, the bill is expected to spell out the processes for registration and licensing of advertising operations in the country.
He commended the Association for their immense support to business promotion over these years.